City In A Box
One of my favorite projects I worked on at Pine Cove was giving our day-camp church partners a plan for getting people to their location. The marketing department and digital team came together to provide our partners with a plan.
The different parts of this project include social media posts, an email, a landing page, the website for the competition rules, and the actual two-week event itself. From start to finish I was project manager, designer, copywriter, and facilitator for this project. From updating brackets to mailing out the prizes, this project was my pride and joy for the weeks leading up to the weekend. This was one of my favorite projects I worked on at Pine Cove.
Opening
This project provides our partners with a ready-to-go marketing plan including a timeline to optimize audience engagement. This project includes organic social media posts, paid social media posts, scheduled emails, live stage announcements, and short form print pieces.
“We know you have a lot on your plate. And we are grateful you chose to partner with Pine Cove! In order to empower you as you spread the word about Camp in the City, we wanted to provide a recommended strategy for how to best market to your community. Below, you will find a list of all the marketing resources given to you along with a timeline that walks through our recommendations for using this content.”
Organic Social Media Posts
Organic social media posts it the way most of our partners communicated information with their congregation. Knowing this piece of information we didn’t want to fix something that wasn’t broken. Seeking to save our partners time and stress, we gave them content and a timeline of when to post the provided content for the best interaction and registrations from their followers.
Social Media Advertisements
Some of our church partners had the means to use paid social media on their account to drive in new registrations and campers. The organic social media posts, used to inform their current congregation, the social media ads were used to bring new people in. This is a great tool. Some of Pine Cove’s day-camp families may not be able to come to the location closest to them but may venture to a different location, if they knew about it.
Boom!
That’s where the paid social media posts came into play.
More
At this point, there is more information and resources than we know what to do with. One tried and true method of getting information out to people is by telling them, another by handing that information to them. My colleague and I put together stage announcements, bulletin announcements, and printable mini flyers for our church partners.
Click the button below to see what we came up with.